I test your assumptions against the market — before you commit your budget.
I help B2B SME leaders assess a new offer or an international market opportunity before committing further resources.
New offer or new market: what evidence truly justifies the investment?
You are considering a new B2B offer
- Does the demand really exist?
- Does perceived value justify the price?
- Are your clients willing to pay?
- Is the positioning clear?
- Is the model economically viable?
You are considering a new international market
- Is the demand real and accessible?
- Is purchasing power sufficient?
- Which channels and which partners?
- Which regulatory and cultural barriers?
- Does the entry economics hold up?
“We believe in it, but we don’t know if the market will follow.”
You have a conviction: a new offer, a market to explore. But between intuition and investment, one step is missing — the confrontation with facts.
I turn your assumptions into verifiable questions, then test them against evidence: market data, sector-expert opinions, feedback from potential clients and a cross-cultural reading. You leave with a clear recommendation, not one more report.
“Should we go, adjust, pause or walk away?”
Four cross-perspectives on a single hypothesis
No single perspective is enough. It is their crossing that produces solid conviction.
Accelerates large-scale data gathering and signal detection. A research tool, never the conclusion.
Test signals against the reality of a profession and discard false certainties.
Test real demand and willingness to pay, where the decision is actually made.
13 years of international experience to read a market's codes, channels and barriers.
A recommendation, grounded in evidence
At the end of the engagement, you don't receive a document to interpret, but a reasoned position: what the evidence says, what it does not yet say, and the decision it justifies.
Each recommendation comes with the elements that support it and the conditions that would tip it the other way. You decide with full knowledge.
“I especially appreciated her ability to structure ideas, clarify the issues and move discussions forward with rigor and method. She knows how to listen, analyze, ask the right questions and propose concrete options, with a vision that is both strategic and highly operational.”
The 3C Method
Politics, time and AI in the analysis of international markets. The framework that structures how I test a hypothesis against evidence — available in bookstores.
A commercial, analytical and international perspective
Thirteen years in China, in international hospitality: analyzing foreign clientele, organizing events, negotiating key-account contracts. Then five years in France, in business development for startups and large companies. Since 2026, my own advisory practice. This path taught me to read a market before committing resources to it.
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