Validate a new B2B offer before committing your resources
You are considering a new offer, a new service, a new revenue line. Before investing time and budget, I test your assumptions against the market to know whether the demand is real, whether your clients are willing to pay, and whether the model holds economically.
Beyond internal enthusiasm, we check whether a real, recurring need exists in the market.
Willingness to pay, and at what price, is tested with potential clients — not in a meeting room.
We assess whether the promise is differentiating enough to be chosen, and paid for at its true value.
An offer understood in one sentence sells; a vague offer justifies itself endlessly. We clarify the message.
Acquisition cost, sales cycle, margin: we verify that the economics of the offer hold up.
Speeds up signal gathering and mapping of competing offers. A tool, never the conclusion.
Confront the offer with the reality of a trade and discard false evidence.
Test real demand and willingness to pay, where the decision is actually made.
13 years abroad to broaden the reading of the market and of comparable practices.
An offer to validate?
Describe your project in a few lines. A first 30-minute call, free and with no commitment.
Assess my project